Marketing

Learn the fundamentals of advertising, product and brand management, strategic marketing, market research, relationship marketing, global marketing, electronic marketing and buyer behaviour.

Your major structure

In your first and second year you will complete core subjects that are prerequisites for your major, as well as electives and breadth subjects.

In your final year you will study your major subjects, plus a combination of elective and breadth subjects.

DOUBLE MAJORS

You’ll have the option to do a double major – which takes less time than a double degree - by combining any two of Accounting, Economics, Finance, Marketing, and Management.

BREADTH STUDIES

The Melbourne curriculum allows you to incorporate breadth subjects into your degree. This gives you the chance to explore subjects or disciplines outside of commerce and accounting.

Use breadth to explore creative interests or topics you have always been curious about; or complement your accounting major and career development with a language, communication skills or technological expertise.

If you follow a breadth track you may even qualify for graduate study in a field that’s very different from your major. Or if you already have a professional graduate program in mind, such as the Juris Doctor (Law) or Master of Engineering, you can use your breadth to develop your knowledge and meet prerequisites from day one.

Capstone subject

In the final year of your degree, you can choose to do the Business Judgment capstone subject to develop your practical business skills. You'll participate in simulation tasks and case analyses. These will challenge you to form and act upon your judgments around strategic directions, marketing priorities, and entrepreneurial opportunities.

Find out more about workplace opportunities